Really Great Design Is Hard. Good Is

There's No Other Product That Changes Function Like The Computer.

Apple Stood For Something And Had A Reason For Being That Wasn't Just About Making Money.

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

The Quest For Simplicity Has To Pervade Every Part Of The Process. It Really Is Fundamental.