Remember My Mantra: Distinct... Or Extinct.

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.

An Era Similar To The One In Which The Black Rotary Phone Dominated Its Product Category May Not Recur Anytime Soon.

Gandhi And Mandela And Churchill And Jfk And Reagan And Thatcher And Sarkozy And Franklin And Washington Set The Tone To An Incredible Degree-their "personal Style" Was Their "brand." ("it" Starts With Personal Style Of The Tip-top Leadership Team. Sorry To Be Politically Insensitive, But Who Would Give A Hoot About Tibet If It Weren't For The Look And Style Of The Dalai Lama?) Boss At Any Level: You're Either On The "it" Boat-or Not.

Like It Or Not - And Often We Don't - Power Is A Pervasive Phenomenon. From Midnight Decisions In The Oval Office That Risk The Lives Of Young Americans To Quarrels Over The Kitchen Table, Power Is Part Of Every Human Equation. Yes, It Can Be - And Often Is - Abused, In Business As In All Arenas Of Endeavor. But It Can Also Be Used To Do Great Good For Great Numbers. And As A Career-building Tool, The Slow And Steady (and Subtle) Amassing Of Power Is The Surest Road To Success.

Dot The I's, Cross The T's, Answer The Phones Promptly, Send Out Errorless Invoices, And In General Never Forget That The Devil Is In The Details.