Someday We'll Look Back On This Moment

Being Funny, It Turns Out, Is Like Being A Bank. It's A Confidence Trick. As Long As Everyone Believes In You, You Are Fine.

Even The 'today' Programme Involves A Balance Between The Worthy-but-heavy Items With The Worthless-but-entertainingly-light Ones.

Now I Can Broadcast To An Audience Of Several Million People On The 'today' Programme. I Can Talk About The Day's News. But On Radio, Believe It Or Not, We Have Notes And Scripts. And While We Might Ad Lib The Odd Wryly Amusing Asides, They Come At The Frequency Of A Suburban Bus. About One Every 90 Minutes.

We Are More Likely To Cheat If We See Others Doing So. We Tend To Conform To Accepted Norms Of Reasonable Behaviour, Rather Than Adhere To Strict Rules.

For Me, The Main Principle For Broadcasters Has To Be That If People Stand To Benefit From An Interview, They Should Be Prepared To Face Some Downside As Well.