Stories Are The Reproductive Organs Of Language.

How Much Money You Get, Depends On Lots Of Extraneous Things. It Depends On How Good You Are At Turning Poetry Into A Marketable Product, Which Is Something It Was Never Supposed To Be. That's Why Many People Suppose That The Better The Poet You Are The Lower Your Income Should Be, And That's Probably True.

In The Nineteenth Century, Which Was A Dark And Inflationary Age In Typography, Man Compositors Were Encouraged To Stuff Extra Space Between Sentences. Generations Of Twentieth-century Typists Were Then Taught To Do The Same, By Hitting The Spacebar Twice After Every Period. Your Typing As Well As Your Typesetting Will Benefit From Unlearning This Quaint Victorian Habit.

Stories Are The Reproductive Organs Of Language.

In A World Rife With Unsolicited Messages, Typography Must Often Draw Attention To Itself Before It Will Be Read. Yet In Order To Be Read, It Must Relinquish The Attention It Has Drawn. Typography With Anything To Say Therefore Aspires To A Kind Of Statuesque Transparency. It's Other Traditional Goal Is Durability: Not Immunity To Change, But A Clear Superiority To Fashion. Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.

Typography Is The Craft Of Endowing Human Language With A Durable Visual Form.