Success Is Best When It Is Shared.

We Think Of Starbucks Not As A Coffee Company But A Media Company.

Whatever You Do, Don't Play It Safe. Don't Do Things The Way They've Always Been Done. Don't Try To Fit The System. If You Do What's Expected Of You, You'll Never Accomplish More Than Others Expect.

Our Mission Statement About Treating People With Respect And Dignity Is Not Just Words But A Creed We Live By Every Day. You Can't Expect Your Employees To Exceed The Expectations Of Your Customers If You Don't Exceed The Employees' Expectations Of Management.

California, In A Sense, Is Almost Starbucks' Largest Country, With Almost 3,000 Stores.

Our History Is Based On Extending The Brand To Categories Within The Guardrails Of Starbucks.