The Best Idea Is The Simplest.

I Never Write Fewer Than Sixteen Headlines For A Single Advertisement.

The Line Between Pride In Our Work And Neurotic Obstinacy Is A Narrow One. We Make Our Recommendations Clear. But We Do Not Grudge Our Clients The Right To The Final Say. It Is Their Money.

Never Use Tricky Or Irrelevant Headlines… People Read Too Fast To Figure Out What You Are Trying To Say.

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.

Encourage Innovation. Change Is Our Lifeblood, Stagnation Our Death Knell.