The Computer Industry Is Creatively Bankrupt.

Our Goal Is To Try To Bring A Calm And Simplicity To What Are Incredibly Complex Problems So That You're Not Aware Really Of The Solution.

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.

We Shouldn't Be Afraid To Fail- If We Are Not Failing We Are Not Pushing.

The Design Process Is About Designing And Prototyping And Making. When You Separate Those, I Think The Final Result Suffers.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.