The Computer Industry Is Creatively Bankrupt.

We’re Keenly Aware That When We Develop And Make Something And Bring It To Market That It Really Does Speak To A Set Of Values. And What Preoccupies Us Is That Sense Of Care, And What Our Products Will Not Speak To Is A Schedule, What Our Products Will Not Speak To Is Trying To Respond To Some Corporate Or Competitive Agenda. We’re Very Genuinely Designing The Best Products That We Can For People.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

To Do Something Innovative Means That You Reject Reason.

Really Great Design Is Hard. Good Is The Enemy Of Great.

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.