The Media Have Substituted Themselves For The

To Say That A Body Or Its Gravitational Field 'bends In Space' In Its Vicinity Is The Discuss Visual Space In Acoustic Terms.

Media Are Means Of Extending And Enlarging Our Organic Sense Lives Into Our Environment.

The Car Has Become An Article Of Dress Without Which We Feel Uncertain, Unclad, And Incomplete In The Urban Compound.

We Have To Find The Environments In Which It Will Be Possible To Live With Our New Inventions.

All Words, In Every Language, Are Metaphors.