The Minute There's A Map, There Is

Don’t Do It Because It’s Your Job, Do It Because You Can.

Marketing Is The Art Of Seeing (and Then Creating) What Might Be Interesting To More Than Our Friends

The Key To Success Is To Find A Way To Stand Out--to Be The Purple Cow In A Field Of Monochrome Holsteins.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Popular Is Not The Same Important, Or Often, Not The Same As Good.