The Portal Into People's Hearts Is Being

Truth Is A Point Of View, But Authenticity Can't Be Faked.

In Any Situation That Calls For You To Persuade, Convince Or Manage Someone Or A Group Of People To Do Something, The Ability To Tell A Purposeful Story Will Be Your Secret Sauce.

Nothing Replaces Being In The Same Room, Face To Face, Breathing The Same Air And Reading And Feeling Each Other's Micro-expressions.

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

The Portal Into People's Hearts Is Being Interested In Them.