The Reason It Seems That Price Is

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

You Can Win With Consistent Benefits, Delivered Over Time. You Win By Incrementally Earning Share, Attention And Trust.

Don't Scale Because You Think There's A Pot Of Gold Over That Rainbow. Scale Because You're Ready And Eager To Do Heroic Work, Every Day, Forever.

People That Take Responsibility Are Often Given Responsibility!

How Do I Dance With The Fear? Fear Is Not The Enemy. Paralysis Is The Enemy.