The Reason It Seems That Price Is

I Intentionally Abandoned The Hard Stuff Early On Because Not Only Do I Think It's Useless, I Think It's A Distraction.

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

Instead Of Focusing On Arguing With People Who Say No, It Might Be Easier To Get Near The People Who Like To Say Yes.

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.