Think Before You Act: It's Not Your

No Executive Devotes Effort To Proving Himself Wrong.

The First Myth Of Management Is That It Exists.

Management Is A Far More Homely Business Than Its Would Be Scientists Suggest, More Closely Allied To Cookery Than Any Other Human Activity. Like Cooking, It Rests On A Degree Of Organisation And On Adequate Resources. But Just As No Two Chefs Run Their Kitchens The Same Way, So No Two Managements Are The Same.

Things Have To Be Made To Happen In A Way You Want Them To Happen. Without Management, Without The Intervention Of Organized Willpower The Desired Result Simply Cannot Be Obtained.

Cash In Must Exceed Cash Out.