To Get Something New Done You Have

Our Biggest Cost Is Not Power, Or Servers, Or People. It's Lack Of Utilization. It Dominates All Other Costs.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

The Balance Of Power Is Shifting Toward Consumers And Away From Companies The Right Way To Respond To This If You Are A Company Is To Put The Vast Majority Of Your Energy, Attention And Dollars Into Building A Great Product Or Service And Put A Smaller Amount Into Shouting About It, Marketing It.

Strip Malls Are History.

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.