To Sell Is Above All To Master

'in Search Of Excellence' - Even The Title - Is A Reminder That Business Isn't Dry, Dreary, Boring, Or By The Numbers. Life At Work Can Be Cool - And Work That's Cool Isn't Confined To Tiger Woods, Yo-yo Ma, Or Tom Hanks. It's Available To All Of Us And Any Of Us.

Excellence Comes From Human Beings Doing Things Of Value That Customers Find Memorable.

Success Requires A Persistent Misreading Of The Odds.

Excellent Firms Don't Believe In Excellence - Only In Constant Improvement And Constant Change.

Public Speaking Is A Skill That Can Be Studied, Polished, Perfected. Not Only Can You Get Good At It, You Can Get Damn Good At It And It Makes A Heck Of A Difference.