Today's Smartest Advertising Style Is Tomorrow's Corn.

Don't Confuse Good Taste With The Absence Of Taste.

The Heart Of Creativity Is Discipline.

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.