Today's Smartest Advertising Style Is Tomorrow's Corn.

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

Logic And Over-analysis Can Immobilise And Sterilize An Idea. It's Like Love. The More You Analyse It, The More It Disappears.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

In Communications, Familiarity Breeds Apathy.