We Built This Company From The Customer

If The Practices And Processes Inside A Company Don't Drive The Execution Of Values, Then People Don't Get It. The Question Is, Do You Create A Culture Of Behavior And Action That Really Demonstrates Those Values And A Reward System For Those Who Adhere To Them?

The World Is Full Of Ceos That Think That Just Because They Write A Memo Or They Write A Letter Inside An Annual Report Or They Give A Little Video Speech That Gets Sent Around The Company, They Think That's What's Really Going To Affect Employees.

Fixing Culture Is The Most Critical − And The Most Difficult − Part Of A Corporate Transformation… In The End, Management Doesn’t Change Culture. Management Invites The Workforce Itself To Change The Culture.

Everything Starts With The Customer.

You Can Never Be Comfortable With Your Success, You've Got To Be Paranoid You're Going To Lose It.