We Need To Take Excellent Care Of

We Need To Take Excellent Care Of Our Customers, And Do So At A Profit.

At American Airlines, We Have Built A Business Around The Love Of Travel That Has Lasted Three Quarters Of A Century. And I'm Pretty Sure We're Just Getting Started.

I Think In Just About Any Business The Low Cost Competitor Is Always Going To Have An Advantage.

Second, We Have To Make The Most Of The Strengths We Have, The Amenities That Many Of Our Competitors Cannot Replicate. But Again, Those Advantages Won't Mean Much If We Don't Do A Great Job With The Basics Of Our Business.

However, The Economics Of Our Business Continued To Deteriorate. We Barely Escaped Bankruptcy A Year Ago, And In The Aftermath Of That Escape We Had To Make Some Even Tougher Decisions.