We're Going To Spend Our Entire Future

If You Can’t State Your Position In Eight Words, You Don’t Have A Position.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

It Turns Out That The People Who Like Their Jobs The Most Are Also The Ones Who Are Doing The Best Work, Making The Greatest Impact, And Changing The Most.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

Great Work Is The Result Of Seeking Out Tension, Not Avoiding It.