What Gets Measured Gets Done.

To Sell Is Above All To Master The Art And Science Of Listening.

Become A "learning Organization". Shuck Your Arrogance - "if It Isn't Our Idea, It Can't Be That Good" - And Become A Determined Copycat/ Adapter/ Enhancer.

One Percent Improvement In 1,000 Things Is Better Than 1,000% Improvement In One Thing.

There Is No Such Thing As An Insignificant Improvement.

The Dumbest Mistake Is Viewing Design As Something You Do At The End Of The Process To 'tidy Up' The Mess, As Opposed To Understanding It's A 'day One' Issue And Part Of Everything.