When We Think About What Might Go

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.

Marketing Management Is Now Tribal Leadership.

I Think If Your Goal Is For Everything To Be Okay, That's A Mistake. To Achieve That Goal, The Only Obstacle You'd Have To Face Tomorrow Is To Eliminate All Risk ... I've Made The Decision That I'm Never Trying To Make Everything Okay. I'm Trying For There To Be More Loose Ends, Not Fewer Loose Ends.