Where People Aren't Having Any Fun, They

Many Manufacturers Secretly Question Whether Advertising Really Sells Their Product, But Are Vaguely Afraid That Their Competitors Might Steal A March On Them If They Stopped.

It's Not Creative Unless It Sells.

If You Ever Find A Man Who Is Better Than You Are - Hire Him. If Necessary, Pay Him More Than You Pay Yourself.

Does Advertising Corrupt Editors? Yes It Does, But Fewer Editors Than You May Suppose... The Vast Majority Of Editors Are Incorruptible.

The Most Important Word In The Vocabulary Of Advertising Is Test. If You Pretest Your Product With Consumers, And Pretest Your Advertising, You Will Do Well In The Marketplace.