Your Margin Is My Opportunity.

Obsess About Customers, Not Competitors.

And I Still Buy Books At B&n, Borders And Elliot Bay ... I Probably Shouldn't Admit This. But I Don't Care. I Love Great Bookstores.

The World Is Littered With Corpses That Predicted Technology In A Particular Arena Was Done. If There's Another Gigantic Step Change Out There, We Don't Yet Know What It Is.

There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

There Are Multiple Ways To Be Externally Focused That Are Very Successful. You Can Be Customer-focused Or Competitor-focused. Some People Are Internally Focused, And If They Reach Critical Mass, They Can Tip The Whole Company.