A Good Ad Which Is Not Run

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

I Regard A Great Ad As The Most Beautiful Thing In The World.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable