Friction Makes Sparks And Sparks Start Creative

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.