Friction Makes Sparks And Sparks Start Creative

Friction Makes Sparks And Sparks Start Creative Conflagrations.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Plan The Sale When You Plan The Ad

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.