An Acorn Would Never Brag About Giving

Apple Watch Is The Most Personal Device We've Ever Created.

The Ipad Is The Clearest Expression Of Our Vision Of The Future Of Personal Computing.

From Our Point Of View It's Important That Apple Not Be The Developer For The World. We Can't Take All Of Our Energy And All Of Our Care And Finish The Painting, Then Have Someone Else Put Their Name On It.

In The World Of Cyber Security, The Last Thing You Want Is To Have A Target Painted On You.

Price Is Rarely The Most Important Thing. A Cheap Product Might Sell Some Units. Somebody Gets It Home And They Feel Great When They Pay The Money, But Then They Get It Home And Use It And The Joy Is Gone.