Art Is What We're Doing When We

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.

Sooner Or Later, The Ones Who Told You That This Isn't The Way It's Done, The Ones Who Found Time To Sneer, They Will Find Someone Else To Hassle. Sooner Or Later, They Stop Pointing Out How Much Hubris You've Got, How You're Not Entitled To Make A New Thing, How You Will Certainly Come To Regret Your Choices. Sooner Or Later, Your Work Speaks For Itself. Outlasting The Critics Feels Like It Will Take A Very Long Time, But You're More Patient Than They Are.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.