At The Age Of Four, You Were

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

I Think Art Is The Ability To Change People With Your Work, To See Things As They Are And Then Create Stories, Images, And Interactions That Change The Marketplace.

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.