Good Marketers Measure.

Habits Are More Powerful Than Fears.

The World Doesn't Owe You A Living, But Just When You Needed It, A Door Was Opened For You To Make A Difference.

If Failure Is Not An Option, Then Neither Is Success.

Not Adding Value Is The Same As Taking It Away.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.