Good Marketers Measure.

While You May Have Made Money Doing Something A Certain Way Yesterday, There's No Reason To Believe You'll Succeed At It Tomorrow.

The Answer To The Question "where Do Good Ideas Come From" Is Always The Same, The Come From Bad Ideas. If You Come Up With 20 Bad Ideas You Get One Good One.

Sooner Or Later, The Ones Who Told You That This Isn't The Way It's Done, The Ones Who Found Time To Sneer, They Will Find Someone Else To Hassle. Sooner Or Later, They Stop Pointing Out How Much Hubris You've Got, How You're Not Entitled To Make A New Thing, How You Will Certainly Come To Regret Your Choices. Sooner Or Later, Your Work Speaks For Itself. Outlasting The Critics Feels Like It Will Take A Very Long Time, But You're More Patient Than They Are.

Things That Look Like Shortcuts Are Actually Detours (disguised As Less Work).

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!