If You Repeat Something Long Enough People

If You Spend Too Much Time Worrying About How Other People Perceive You, You'll Never Break The Rules.

The Mac Defined Personal Technology, And The Iphone Defines Intimate Technology As A Convergence Of Communications, Content And Location.

People Who Take Risks Are The People You'll Lose Against.

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.