If You Repeat Something Long Enough People

Healthcare Has Been The Last Major Industry That Hasn't Been Touched By Technology In Terms Of Productivity And Consumer Adoption In The Way So Many Other Industries Have.

Steve Jobs Was Not An Engineer: He Was A Brilliant Individual With This Ability To See Around Corners, To See Things That Other People Couldn't See. I've Learned Over The Years In The Apple That There Are Some Really Talented People Who Can Take The Same Evidence, The Same Facts, And Look At Them And See Them In A Way That Interprets Those Facts Entirely Different Than Most People Do.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

I Feel Most Badly, Though, [because] After 10 Years, I Was At The Company, I Wanted To Go Back To New York Where I Was From. Why I Didn’t Go To Steve Jobs And Say, ‘steve, Let’s Figure Out How You Can Come Back And Lead Your Company.’ I Didn’t Do That, It Was A Terrible Mistake On My Part. I Can’t Figure Out Why I Didn’t Have The Wisdom To Do That. But I Didn’t. And As Life Has It, Shortly After That, I Was Fired.

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.