My Problem With The Search For The

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

There's No Correlation Between How Good Your Idea Is And How Likely Your Organization Will Be To Embrace It.

If You Think Your Organization Needs A Bigger Marketing Budget, Maybe You Just Need To Be Less Average Instead.

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.

Organizations That Destroy The Status Quo Win. Whatever The Status Quo Is, Changing It Gives You The Opportunity To Be Remarkable.