Products Are Made In The Factory, But

Friction Makes Sparks And Sparks Start Creative Conflagrations.

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

I Regard A Great Ad As The Most Beautiful Thing In The World.