Products Are Made In The Factory, But

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

Plan The Sale When You Plan The Ad

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.