Put Aside Your Need For A Step-by-step

Authenticy In Marketing Is Telling A Story People Want To Hear.

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

In A Race, Sooner Or Later There's A Moment That Separates The Winner From Those Who Don't Win. That Instant Is Your Chance, The Moment You've Been Waiting For.

No, Everything Is Not Going To Be Okay. It Never Is. It Isn't Okay Now. Change, By Definition, Changes Things

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.