The Habit Of Doing More Than Is

Be With The Ones You Love (and The Ones That Love You.) Ignore Everyone Else.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

I Think It's Fascinating To Note That Some Of The Most Successful Organizations Of Our Time Got There By Focusing Obsessively On Service, Viewing Compensation As An Afterthought Or A Side Effect. As Marketing Gets More And More Expensive, It Turns Out That Caring For People Is A Useful Shortcut To Trust, Which Leads To All The Other Things That A Growing Organization Seeks.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

Listen To Your Fear But Don't Obey It.