There Are No Rules, But You Break

The Portal Into People's Hearts Is Being Interested In Them.

Social Cohesion Was Built Into Language Long Before Facebook And Linkedin And Twitter - We're Tribal By Nature. Tribes Today Aren't The Same As Tribes Thousand Of Years Ago: It Isn't Just Religious Tribes Or Ethnic Tribes Now: It's Sports Fans, It's Communities, It's Geography.

Being True To Yourself Involves Showing And Sharing Emotion. The Spirit That Motivates Most Great Storytellers Is 'i Want You To Feel What I Feel,' And The Effective Narrative Is Designed To Make This Happen. That's How The Information Is Bound To The Experience And Rendered Unforgettable.

Today Everyone, Whether They Know It Or Not, Is In The Emotional Transportation Business. More And More, Success Is Won By Creating Compelling Stories That Have The Power To Move People To Action. Simply Put, If You Can’t Tell It, You Can’t Sell It.

There Are No Rules, But You Break Them At Your Peril.