When You Want To Move Somebody, You

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

There's A Sense Of Aliveness That Comes From Connection, Shared Experience. And You See It In Every Place. You See It When Ball Players Jump Up And Down, Gather At Home Plate, Hugging, And It's Not Just Because They're Winning, It's That Shared Moment, That Feeling Of - We Enter The World Alone, We Leave Alone.

Language Is A More Recent Technology. Your Body Language, Your Eyes, Your Energy Will Come Through To Your Audience Before You Even Start Speaking.

Think About All The Great Leaders. Think About Obama. Think About Clinton. Think About Nelson Mandela. Think About All The People That We Know Who Are Very Successful In Business, In Politics And Religion. What Are They? They Tell Purposeful Stories. They Move People To Action By Aiming At The Heart.

With A Purposeful Story, You Can Change A "wanna Be" To A "gonna Be" To A "be".