When You Want To Move Somebody, You

There Are No Rules, But You Break Them At Your Peril.

When You Want To Move Somebody, You Have To Say To Yourself: 'i'm In The Emotional Transportation Business. I Gotta Move Them, Emotionally.

Being True To Yourself Involves Showing And Sharing Emotion. The Spirit That Motivates Most Great Storytellers Is 'i Want You To Feel What I Feel,' And The Effective Narrative Is Designed To Make This Happen. That's How The Information Is Bound To The Experience And Rendered Unforgettable.

Use State-of-the-heart Technology Online And Offline To Turn Listeners Into Viral Advocates And Customers Into Raving Fans.

Stories Aren't The Icing On The Cake; They Are The Cake!